Job Title: Marketing Automation Specialist (B2B)
About Cyber-Forensics.co:
Cyber-Forensics.co is a leading cryptographic intelligence and investigations company at the forefront of the cybersecurity industry. Our mission is to protect organizations and individuals from cyber threats by providing cutting-edge cryptographic solutions and investigative services. We are committed to staying ahead of emerging threats and helping our clients secure their digital assets.
Job Description:
We are seeking a skilled and detail-oriented Marketing Automation Specialist with a focus on B2B to join our team. As a Marketing Automation Specialist, you will be responsible for implementing and managing marketing automation platforms and campaigns to drive lead generation, customer engagement, and overall marketing efficiency.
Responsibilities:
- Marketing Automation Tools:
- Manage and configure marketing automation software and tools to execute campaigns and workflows effectively.
- Ensure the integration of marketing automation with CRM and other systems.
- Campaign Development:
- Create and execute automated B2B marketing campaigns, including email marketing, lead nurturing, and scoring programs.
- Develop dynamic content and messaging for different segments.
- Lead Generation:
- Implement lead scoring and segmentation strategies to prioritize and route leads to the sales team.
- Monitor and optimize lead generation and conversion funnels.
- Analytics and Reporting:
- Monitor campaign performance and user behavior through analytics and reporting tools.
- Provide insights and recommendations to optimize campaigns and improve ROI.
- A/B Testing:
- Plan and conduct A/B tests on email content, landing pages, and calls to action to improve campaign effectiveness.
- Use data to refine marketing strategies.
- Data Management:
- Ensure data quality and cleanliness within marketing automation systems.
- Segment and target audiences based on behavior and preferences.
- Training and Collaboration:
- Train marketing and sales teams on marketing automation best practices.
- Collaborate with cross-functional teams to align marketing efforts.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
- Proven experience in marketing automation, preferably within the cybersecurity or technology sector.
- Expertise in marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
- Strong analytical and data-driven decision-making skills.
- Excellent communication and interpersonal skills.
- Results-oriented mindset with a focus on campaign efficiency and lead generation.
- Strong project management and organizational skills.
Benefits:
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and retirement benefits.
- Opportunities for professional development and training.
- A dynamic and collaborative work environment.
- The chance to make a significant impact in the cybersecurity industry.
If you are an experienced Marketing Automation Specialist with a passion for driving efficient B2B marketing campaigns, Cyber-Forensics.co welcomes you to apply for the position of Marketing Automation Specialist (B2B). Join us in our mission to protect and secure the digital world.
Cyber-Forensics.co is an equal opportunity employer and is committed to fostering an inclusive and diverse workplace.