Job Title: Channel Marketing Manager
About Cyber-Forensics.co:
Cyber-Forensics.co is a leading cryptographic intelligence and investigations company at the forefront of the cybersecurity industry. Our mission is to protect organizations and individuals from cyber threats by providing cutting-edge cryptographic solutions and investigative services. We are committed to staying ahead of emerging threats and helping our clients secure their digital assets.
Job Description:
We are seeking a strategic and experienced Channel Marketing Manager to join our team. As the Channel Marketing Manager, you will be responsible for developing and implementing channel marketing strategies to support our partners, enhance their marketing efforts, and drive revenue through indirect sales channels.
Responsibilities:
- Channel Marketing Strategy:
- Develop and execute channel marketing strategies and initiatives aligned with business objectives and partner goals.
- Identify target partners and segments for channel marketing efforts.
- Partner Enablement:
- Collaborate with partners to develop joint marketing plans, co-branded collateral, and marketing assets.
- Provide training and resources to enable partners to effectively market our products and services.
- Lead Generation:
- Create and execute lead generation campaigns and programs targeting partners and their customers.
- Utilize various marketing channels, including email marketing, webinars, and content marketing.
- Co-Marketing Campaigns:
- Plan and coordinate co-marketing campaigns and initiatives with partners to drive awareness and demand.
- Monitor and optimize campaign performance.
- Marketing Development Funds (MDF):
- Manage and allocate marketing development funds to partners for joint marketing activities.
- Ensure effective utilization and ROI.
- Analytics and Reporting:
- Analyze channel marketing program performance and provide insights to optimize strategies.
- Measure and report on the impact of channel marketing efforts on revenue.
- Relationship Building:
- Build and maintain strong relationships with channel partners and alliances.
- Conduct regular communication and reviews to align marketing efforts.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
- Proven experience in channel marketing management, preferably within the cybersecurity or technology sector.
- Strong understanding of indirect sales channels and partner ecosystems.
- Excellent communication and interpersonal skills.
- Results-oriented mindset with a focus on revenue growth and partner enablement.
- Strong project management and organizational skills.
- Ability to work independently and collaboratively within a team.
Benefits:
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and retirement benefits.
- Opportunities for professional development and training.
- A dynamic and collaborative work environment.
- The chance to make a significant impact in the cybersecurity industry.
If you are a strategic Channel Marketing Manager with a track record of developing successful channel marketing programs and driving revenue through partners, Cyber-Forensics.co welcomes you to apply for the position of Channel Marketing Manager. Join us in our mission to protect and secure the digital world.
Cyber-Forensics.co is an equal opportunity employer and is committed to fostering an inclusive and diverse workplace.