Job Title: Email Marketing Manager
About Cyber-Forensics.co:
Cyber-Forensics.co is a leading cryptographic intelligence and investigations company at the forefront of the cybersecurity industry. Our mission is to protect organizations and individuals from cyber threats by providing cutting-edge cryptographic solutions and investigative services. We are committed to staying ahead of emerging threats and helping our clients secure their digital assets.
Job Description:
We are seeking a results-driven and experienced Email Marketing Manager to join our team. As the Email Marketing Manager, you will be responsible for developing and executing email marketing campaigns to engage our audience, nurture leads, and drive conversions.
Responsibilities:
- Email Marketing Strategy:
- Develop and implement email marketing strategies aligned with business objectives and marketing goals.
- Segment email lists and tailor messaging for different audiences.
- Campaign Development:
- Create and execute email marketing campaigns, including newsletters, product updates, promotions, and lead nurturing sequences.
- Develop compelling email content, subject lines, and calls to action.
- Automation and Personalization:
- Implement marketing automation to trigger personalized email journeys based on user behavior and preferences.
- Set up automated drip campaigns to nurture leads through the sales funnel.
- A/B Testing:
- Conduct A/B tests on email elements (e.g., subject lines, content, visuals) to optimize campaign performance.
- Analyze results and adjust strategies accordingly.
- List Management:
- Manage and maintain email subscriber lists, ensuring data accuracy and compliance with privacy regulations.
- Monitor and manage email bounces, unsubscribes, and opt-outs.
- Analytics and Reporting:
- Track email campaign performance using email marketing software and analytics tools.
- Provide regular reports and insights to improve campaign effectiveness.
- Compliance and Best Practices:
- Ensure email marketing practices comply with relevant regulations (e.g., CAN-SPAM, GDPR).
- Stay updated on email marketing best practices and industry trends.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
- Proven experience in email marketing management, preferably within the cybersecurity or technology sector.
- Strong knowledge of email marketing platforms and automation tools.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret email metrics and data.
- Creative thinking and the ability to craft engaging email content.
- Strong project management and organizational skills.
Benefits:
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and retirement benefits.
- Opportunities for professional development and training.
- A dynamic and collaborative work environment.
- The chance to make a significant impact in the cybersecurity industry.
If you are an experienced Email Marketing Manager with a proven track record of developing and executing successful email campaigns, Cyber-Forensics.co welcomes you to apply for the position of Email Marketing Manager. Join us in our mission to protect and secure the digital world.
Cyber-Forensics.co is an equal opportunity employer and is committed to fostering an inclusive and diverse workplace.